Salesforce Customer Success Platform Unveiled during Dreamforce Keynote

Written by Laura Fagan; Originnaly posted on Medium October 14, 2014
Benioff Unveils Customer Success Platform in Dreamforce Keynote


A traditional Hawaiian blessing and song, plus a surprise performance by The Beach Boys kicked off the second afternoon of Dreamforce 2014. But neither took place simply to entertain the audience. Both were intended to highlight the arrival of Salesforce’s newest innovation, detailed by Chairman and CEO Marc Benioff.

Giving Back
In the spirit of Salesforce and in keeping with one of Dreamforce’s three key themes, Benioff first touched on the philanthropy accomplished over the years as a result of the company’s 1–1–1 model: donating 1% of time, 1% of equity, and 1% of product.

The result thus far has been 680,000 volunteer hours donated, $68 million in grants, and 23,000 nonprofit organizations using Salesforce’s software at no cost. “Nothing is going to make you happier in your life than giving,” Benioff said.

He then welcomed San Francisco Mayor Ed Lee and leaders from the San Francisco Unified School District to discuss a Salesforce-supported fund to help the city’s students become the next generation of innovators. “My dream is for all 57,000 of SFUSD school kids to have an opportunity to work for tech companies,” said superintendent Richard Carranza.

SFUSD Superintendent Richard Carranza, who appeared onstage with Benioff, noted that in a world where every company is becoming increasingly focused on customer success, “Our customers are our students and our teachers.”

The Customer Success Platform
It was a perfect segue to Benioff’s first big reveal: the new positioning of Salesforce as The Customer Success Platform.

Every industry is being disrupted by technology. Everyone and everything is being connected by the mobile and social revolution, plus billions of applications. As a result, a sea of data exists unlike anything we’ve ever seen.

The systems currently in place aren’t capable of recognizing or managing that information. There is a divide, with customers and the connected devices they use on one side, and companies on the other side.

“For all of our companies, there’s an imperative of engagement, an imperative to connect,” Benioff said. “Our vision at Salesforce is simple: to build that customer success platform.”

Salesforce’s new Customer Success Platform bridges the gap by offering fully connected mobile and social tools powered by the cloud. Companies can employ this revolutionary technology to better connect to their customers through sales, customer service, marketing, communities, apps — and now, analytics.

“There is a huge opportunity for a wave of innovation,” Benioff said. “What we need is a wave.”

Wave: The Salesforce Analytics Cloud
Enter Wave, the new Analytics Cloud — “analytics for the rest of us,” with an elegant user interface designed to make interpreting and using business data easier and more intuitive than ever before.

Wave gives business users the ability to explore, collaborate around, and discover new insights and opportunities from the data being generated by billions of devices and trillions of interactions.

As an integrated part of the Customer Success Platform, Analytics Cloud offers a dynamic user interface, indexed search, and parallel processing. It is also fully mobile and is now available for download from the Apple App Store.

Salesforce1 Lightning

Benioff also shared that along with the ability to manage waves of data, companies must be able to build apps faster to keep up with demand. With that, Salesforce Co-Founder Parker Harris arrived on the keynote stage dressed as “Lightning Man.” His big announcement? The next version of the Salesforce1 Platform, Salesforce1 Lightning.

Harris said that he has “superpowers,” also known as the Salesforce developers. But most companies don’t have that kind of access. Lightning allows developers and business users everywhere to build apps at the speed of light in three ways.

First, it gives them what they need, including components, frameworks, and visual tools. Second, users can run those apps within the Salesforce1 Mobile App. Third, Salesforce1 Lightning features a new mobile user interface, soon to also be available on tablets and desktops.

Laura Fagan is a Brand Journalist at Salesforce. This post originally appeared on

Find Jen [@CRMJen] (AND some stellar sessions, to boot) at #DF14

Originally posted on CRMjen:

 I’d love toFist Bump with youat Dreamforce!

Here 996704_10152096401794231_221032568_n (2)are the places I KNOW I’ll be, and other than that, check my Foursquare

Dreamforce is such an awesome opportunity to meet people in real life. Every year I’m lucky enough to meet people who I know digitally but have never had the chance to see “in the world”. As attendance has exploded over the years, it gets harder and harder to be in the right place at the right time. My Dreamforce goal this year is to connect with as many people as possible – if only to fist bump and move on to the next amazing event!


Foundation Zone: Nonprofit / Higher Ed Circles of Success – Getting Started with Salesforce[Nonprofit, Higher Ed] Monday, 10/13 9:00AM – 10:00AM Marriott Marquis, Foundation Zone Session Abstract: Wondering where to look for prescriptive guidance on…

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Keeping up on Ze Twitters @Dreamforce from @CRMJen


An INDEX of important hash tags and Twitter ‘handles’ for #DF14 according to @CRMJen … [#DF14 #DFGives DFCoS #DF14NGO #DFHED @Dreamforce @SFDCFoundation @Salesforce @Exacttarget]

Originally posted on CRMjen:

Yes, there are a TON of Dreamforce-related Twitter hashtags and handles…

…but these are the biggies. If you keep up with these hashtags and handles, you will MORE than stay in the know!


  • @CRMjen:  (Yep, this is my Twitter handle) Not that my handle is necessarily a top ‘Twitter @Dreamforce’ resource, BUT I’d love to connect with you @Dreamforce and Twitter is a GREAT way to make that connection happen!
  • #DF14: THE official Dreamforce 14 hashtag
  • #DFGivesTHE official hashtag of the One Million Meals Dreamforce Community food drive
  • #DFCoS: Official Dreamforce Circles of Success tweetstakes hashtag.You can win some pretty snazzy prizes  (right up to a premium #DF14 pass) just for sharing packing tips. I mean, why even think about it? Tweet to win? Yes, please.  
  • #DF14NGO:For all things Nonprofit at Dreamforce 14, use this hashtag!
  • #DFHED: Stay in touch with…

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Is an On Line Education Program Right For You ??

Online Education

So … “What Exactly is #IoT ?

The Infographic was created under a CC Attribution license and can be used with
an attribution credit to both Postscapes. and Harbor Research.


Wi-Fi Upgrade

Originally posted on

E-rate presents schools with new opportunities — and requirements. 

GUEST COLUMN | by Bruce Miller

CREDIT XirrusOn July 11, the FCC approved $2 billion to upgrade the wireless networks in schools across the country. This funding couldn’t have come at a better time. The influx of devices coming to campuses coupled with increased 1:1 programs and new technology-centric pedagogy places massive burdens on aging wireless infrastructures. Conversations about outfitting children with laptops and iPads, etc., are commonplace, but not so much are the discussions around the decidedly less thrilling connectivity infrastructure needed to support these devices. This is why the FCC’s most recent funding initiative is so crucial. Upgrades to Wi-Fi infrastructure are critical for mobile devices to yield any benefits to students.

Many administrators and IT staff are not aware of the bandwidth requirements for classrooms with 1:1 devices.

Currently, the increasing number of student devices on campuses is…

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Great Connectivity Expectations

Originally posted on

Keys to unlocking the most value from new e-rate funding.

GUEST COLUMN | by Jason King

FCC E-RateAs many children and teachers head back to school, they are bringing with them a plethora of wireless devices to use as educational tools in the classroom. They are also bringing with them great connectivity expectations. While the quality and availability of wireless connectivity may not be a concern at some K-12 institutions, there are still many schools and libraries struggling to find affordable wireless services and provide reliable Wi-Fi to students, faculty and guests.

The FCC recently made the most sweeping changes to the E-Rate program in 18 years, greatly expanding the opportunity for K-12 school districts to implement Wi-Fi.

To help address this issue, the Federal Communications Commission (FCC) developed the Schools and Libraries Universal Service Support program, commonly known as the E-Rate program. The program’s goal is to help schools…

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