May 13, 2013 Leave a comment
The future of mobile education belongs to platforms.
GUEST COLUMN | by Andrew Cohen
“What’s your go-to-market strategy?” “How are you going to cut through the noise?” “How are you different than ‘X’?” These are increasingly common questions that mobile education startups are getting asked by investors these days, and few entrepreneurs have great answers. Indeed, with over 50,000 education apps on the App Store, today’s app developers must spend more and more resources on product and marketing in order to cut through the noise.