September 16, 2012 Leave a comment
I was asked a simple question yesterday: “What do Salesforce customers care about?” I found that after a lot of rambling and some whiteboard scribbling that my answer was not so simple. I thought I’d try it out here…and maybe get some input from some of you.
First of all, some background. I first became a Salesforce user back in 2005, while in product marketing at Business Objects (now owned by SAP and no longer a customer I suspect). At that point, I was primarily interested in customer analysis, customer references and competitive intelligence (win / loss analysis and other sales reporting). In 2006 I joined Salesforce product management to work on developing an analytics product line. (This is when I discovered blogging – here are some early examples.) I spent a lot of time gathering input from customers about the types of dashboards and reports they’d like to…
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