New book on #highered social media: Social Works

Higher Ed Marketing

Months in the making, a new book about social media in higher education marketing — perhaps the book on the subject — is about to hit the marketplace.

Social Works: How #HigherEd Uses #SocialMedia to Raise Money, Build Awareness, Recruit Students, and Get Results will officially be available in print and ebook formats next Monday, Feb. 25, 2013. (There’s also a launch party scheduled for the following day in Boston. I won’t say much about that, though, because I’m jealous that I won’t be there.)

Social Works is a collection of 25 case studies from colleges and universities large and small, public and private, all of which have embraced social media to help them accomplish a wide array of goals, from fundraising to student recruitment to alumni engagement and crisis management.

Edited by Michael Stoner (@mstonerblog), the president and co-founder of mStoner Inc.Social Works demonstrates, he writes, “that…

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