50 Megatrends Affecting Every Business for CIOs and CMOs

There are five mega trends impacting the IT departments of every company: Mobile, Social, Cloud, Apps and Big Data.  In this presentation, prepared by  Vala Afshar, CMO Enterasys  ten startling stats from each are revealed:

Mobile Statistics

  • The mega trend of the 21st century is empowerment of people via connected mobile devices. –Mary Meeker
  • People who use phones and tablets to access the internet will outnumber those who use a PC by 2015. -Mary Meeker
  • Over 200 million tablets will be sold in 2013. -Enders Analysis
  • 29% of Americans say their phone is the first and last thing they look at every day. People are always connected. -Qualcomm
  • At least 50% of consumers will use 2 or more devices in their purchase process. Sites must be mobile-friendly. –IBM
  • One half of all local searches are conducted on mobile. People search while on the move. -Microsoft
  • On average, Americans spend 2.7 hours socializing on mobile devices. Fish where the fish are. -Microsoft
  • 90% of mobile searches lead to action, 50% lead to a purchase. -Search Engine Land
  • 80% of smartphone owners use their device in stores to shop. -Mobile in-Store
  • 60% of mobile users expect a website to load in less than three seconds. -Gomez
  • Tablet adoption is expected to jump from 51% to 58% within the next 12 – 18 months. -IDG Enterprise

Social Statistics

  • Social media is about sociology and psychology more than technology. -@BrianSolis
  • 100 hours of video are uploaded to YouTube every minute. Is your company contributing? -YouTube
  • 85% of users say social networks help them decide what to purchase. -IBM, Generation C Study
  • 93% of marketers are using social media for business. -Business Insider
  • YouTube reaches more US adults ages 18 – 34 than any cable network. – Nielsen
  • 70% of YouTube traffic comes from outside the US. -YouTube
  • The fastest growing age bracket on Twitter is 55 – 64 years old. -Pew Research
  • 2 new users join Facebook every second. -Pew Research
  • LinkedIn is 277% more effective for lead generation than Facebook and Twitter. -TopDogSocialMedia
  • 62% of people are more likely to engage with brands that integrate social media content into their owned properties. -Mass Relevance
  • The visual web is driving the rise of Pinterest and Tumblr with growth rates of 88% and 74% respectively over the last 12 months. –Global Web Index

Cloud Statistics

  • The personal cloud will gradually replace the PC as the location where individuals keep their personal content. -Gartner
  • Cloud Will Generate 14 Million Jobs By 2015. -Forbes
  • 1/3 IT budgets to be spent on cloud computing in 2013. -CloudHyperMarket
  • Within the next two years, over half of the capital allocated to IT budgets will be spent on cloud computing. -IDG
  • Every week 140,000 hard drives crash in the United States. -Mozy Online Backup
  • $131 billion estimated global cloud services market by the end of 2013. -Gartner
  • By 2015, 1 of every 7 dollars spent on packaged software, server, and storage offerings will be through the public cloud model. –IDC
  • Worldwide IT cloud spending will approach $100 billion by 2016. -IDC
  • 82% of companies saved money when they moved to the cloud. –CSC
  • As of 2013, there is over 1 Exabyte of data in the cloud. (that’s 1,073,741,824 GB) -Neowin
  • 90% of public sector respondents and 78% of private sector respondents admitted data security was their primary worry. -Cloud Industry Forum

Big Data Statistics

  • The real issue is making sense of big data and finding patterns in it that help organizations make better business decisions -Gartner
  • 68% of companies do not have a stated Business Intelligence/Analytics strategy. -IDC
  • 15 out of 17 sectors in the United States have more data stored per company than the US Library of Congress. -McKinsey
  • IDC forecasts a 44-fold increase in data volumes between 2009 and 2020. -IDC
  • 40% projected growth in global data generated per year vs. 5% growth in global IT spending. -McKinsey
  • Big Data could save up to $450 billion in healthcare spending. -Huffington Post
  • Facebook stores, accesses, and analyzes 30+ petabytes of user generated data. -Wikibon
  • Decoding the human genome originally took 10 years to process; now it can be achieved in one week. -The Economist
  • YouTube’s Content ID system scans over 250 years of video every day. -YouTube
  • 2.5 billion gigabytes (2.5 Exabytes) of data are created every day. That number doubles every month. -IBM
  • 9-fold increase in digital information created and shared over the last five years. –Kleiner Perkins Caufield Byers

Apps Statistics

  • Industry to reach tipping point in next 12 – 18 months; plans for corporate app stores need to start today. -IDC
  • 73% of business apps use pre-buying features like product research, price comparisons, inventory checks and consumer reviews, as opposed to strictly purchasing. -Nielsen
  • More than 1.5 million apps are available in the Apple App Store and Google Play. -New Relic
  • 82 billion apps will be downloaded worldwide in 2013. -PortioResearch
  • Of the apps downloaded, 1 in 4 are abandoned after the initial use. People use apps that enhance their lives. -New Relic
  • Apps will generate $25 billion in revenue in 2013. -ABIResearch
  • By 2018 more app revenue will come from tablets than smartphones. -ABIResearch
  • More than half of those who purchased as a result of a marketing message on their smartphone did so on the device itself. -Mapdom
  • By 2017, 25% of enterprises will have an enterprise app store. -Gartner
  • 82% of mobile media consumption time is within apps and 18% is from mobile browsers. -Nielsen
  • 40% of marketers are planning to develop a mobile app in the next year. -AerIcon

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