The next big front for cloud competition: Location, location, location


Now that we’re seeing intense competition in the cloud infrastructure market, each of the vendors is looking for as many ways to differentiate itself as possible. Big wallets are required to build the infrastructure and picking the right locations to deploy that capital is becoming an important choice. Cloud vendors can be innovative on a product or technical level, but location is just as important — which geographies does your cloud vendor have data centers in and why does that matter?

Why is location important?

There are a number of reasons why a diverse range of locations is important:

  • Redundancy: Compared to the chances of a server failure, whole data center outages are rare — but they can happen. In the case of power outages, software bugs or extreme weather, it’s important to be able to distribute your workloads across multiple, independent facilities. This is not just…

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