Want to Drive On-Campus Visits?
May 3, 2016 Leave a comment
Time to elevate your student relationship management game.
GUEST COLUMN | by Jennifer Wiles
It’s all set up to impress: the perfectly manicured lawn bustling with student activity. The state of the art gym. The recently renovated dorms. College campuses are some of the most beautiful pieces of real estate in the country, and touring one is a massively important moment for interested students.
As many as 31 percent of students make a decision on a university based on a campus visit. Colleges are spending big money on digital lead generation, but if it’s not leading to sandals touching the quad, it’s not likely converting into an enrollment.
Facebook ads are a new phenomenon within the education sector, and they’re leading to campus visits and conversions.
Here are three keys ideas to keep in mind when developing a marketing strategy to get prospective students to your campus.
Meet students where…
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