Textbook Example of Unbundling

edtechdigest.com

Looking in the right places to see the transformation of a billion-dollar market. 

GUEST COLUMN | by Alec Whitters

credit-hlt-alec-whitters-unbundlingFor the unfamiliar, unbundling in business is the taking apart and selling of component parts that used to only come in one package. Examples include being able to access a specific television channel when it was previously only available by a package cable subscription, or selling a single song that used to come only as part of an album or CD.

Most often, dynamic-shifting technologies such as online video streaming or iTunes precipitate unbundling events because they change the way consumers access and use products.

In education, unbundling has been a goal, or at least an intended consequence of education entrepreneurs, investors and advocates for several years. Much of their interest and investment has been focused on breaking apart the traditional college education model of spending four years on…

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